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Perfion's mass data maintenance and inheritance convinced us

"We compared six different PIM systems. To us, two points were specifically crucial for choosing Perfion: First, the API that allows an exchange of real-time data with our future Microsoft Dynamics NAV 2013 at any time. Second, the ease of use of Perfion; especially the mass data maintenance and inheritance were very convincing. In addition, the company Perfion made a very pragmatic, sympathetic and straightforward impression, which is always an important factor to us when choosing business partners." Simon Rabe, Head of Marketing, Wentronic GmbH


Wentronic’s current setup for Product Data Management is a combination of many file servers, an outdated and heavily customized ERP Navision 2.6 plus various additional proprietary applications such as image and press databases. Due to the decentralised and heterogeneous data management, great manual efforts were required to keep the product data of over 12,000 items updated in all languages, media and output channels. Because each medium requires its own maintenance, it was not possible for the company to provide the desired high-level data quality at all times.

The limited data quality also made some convenience functions impossible, such as feature searches in the webshop. E.g., customers could not easily search and find “all cables with one meter length”, “all items with a blue housing” or “accessories for connection to an iPhone 5S”.

Solution & benefits

Also because of the outdated data setup, Wentronic’s entire IT infrastructure is replaced: With Microsoft Dynamics NAV 2013, the company keeps it’s existing ERP provider, but takes the PIM relevant data from NAV and places it in the closely connected but separately managed Perfion system. Later, other system modules, such as a new CRM and a new webshop will be added.

With the new web platform, based on Perfion data, feature searches will become a breeze

In the future, Wentronic will only maintain product data in Perfion. The data from the existing file servers, image databases, etc., is integrated into the new PIM solution, while the ERP system is connected bidirectionally via the API interfaces. With Perfion, a central, consistent and structured database is built up. It will be able to feed all media, catalogs, and websites and allow exports and feature searches.

PIM for all print and digital media
As a retailer and manufacturer, Wentronic produces various commercial media for its own brands. These print and digital media at least will be "fed" with data by the Perfion PIM system from 2015:

  • Wentronic main catalog with 870 pages and more than 12,000 items
  • B2B webshop for all Wentronic subsidiaries worldwide 
  • Separate brand catalogs and manufacturer websites for five own brands 
  • Trader Newsletter, product data sheets, and offers 
  • Exports via XML, CSV as a service for business partners

Product information for numerous catalogs are in future maintained exclusively in the Perfion PIM system 

EDI interface
Since Wentronic sells its products to large customers, who place a high value on maximum automation of business processes - e.g. the Otto Versand or Amazon – an EDI interface is also established with support from the Perfion data and an additional third-party software. In addition to the pure product data, all commercial processes between business partners, such as purchase orders, shipping advices or invoices, are processed exclusively by the system, without any additional, manual intervention by the staff.

Perfion manages all languages
Because of its UTF8 support, Perfion manages all the characters of the up to 14 languages ​​that are currently used in Wentronic Sales - including Korean, Thai, Chinese and Russian.

Workflow Management
Head of Marketing, Simon Rabe, also plans to create a custom Workflow Management for corrections and approval with the Perfion standard solution:

"A decisive factor for us was the flexibility of Perfion to add other, additionally required functions. E.g., we need an efficient Workflow Management with approvals, translation routines and correction loops, and now, at last, we are carrying this out as well in collaboration with Perfion."
A decisive factor for us was Perfion's flexibility

The Workflow Management will subsequently be part of the Perfion standard system.

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About Wentronic

As a distributor of electronic accessories, Wentronic is one of the leaders in the sector in Europe, marketing their comprehensive product range to wholesalers, mail order dealers, online retailers, and conventional retailers, as well as industrial companies all over the world. For more than 20 years, the company, which has its headquarters in Germany and branches in Hong Kong and China, has been growing steadily.