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Bodum found the perfect solution in Perfion

"Perfion has proven to be the perfect solution for us. Today we have a central source of product information for all our sales and marketing material. Perfion has already made it possible to produce and update our price list catalogue for our different markets "on the fly" with live and up to date country specific prices from Microsoft Dynamics AX." Rikke Lunderød Tøgersen, Head of Marketing, BODUM (Skandinavien) A/S


BODUM produces sales and marketing material in more than 15 languages which had become a great challenge to coordinate and manage.

The company wanted to make more and differentiated sales campaign & marketing material based upon a central product data source with unified group design templates. This was an unreachable goal with the previous platform.

BODUM would like to enable the individual sales managers in each country to produce their own sales campaigns from unified BODUM templates with differentiated prices and assortment.

Solution & Benefits

Bodum creates marketing material with Perfion PIMWe expect Perfion to be the perfect solution for us. Now we have a central source of product information combined with unified BODUM Group pricelist templates which facilitate all country managers to produce their own specific marketing material with special assortment and differentiated prices live from Microsoft Dynamics AX. 




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BODUM®, a family owned company, was founded by Peter Bodum in 1944 in Copenhagen, Denmark.

In 1974, Jørgen Bodum manifested the company's philosophy of design with the launch of BODUM®'s first coffee press, Bistro.  Bistro, The French Coffee Press, has been selected as the most environment friendly coffee maker by the international media and has been highly awarded by the most prestigious international and Danish design awards.