PIM for e-commerce: Faster online with detailed product data in the online store
You must sell products online. Period.
Today, it’s not a question of whether customers should be able to buy your products online – only a question of how.
But it can present challenges...
That e-commerce is a necessity does not make it simple, however.
If you try to manage your product information exclusively in Excel sheets and the ERP system, you run into a number of challenges. Creating and maintaining product data is a resource-intensive, manual task, and the ERP system does not allow you to do so smartly. In the end, it costs in terms of your time-to-market.
Furthermore, inconsistent or missing ecommerce product data management will create a bad customer experience and you will lose sales if customers cannot combine products and find related products in your online store.
What is PIM in ecommerce?
How Perfion resolves e-commerce PIM challenges
The right Product Information Management system gives you full control of your product data, thus turning it into a competitive advantage.
You can scale your business faster to new audiences and new markets, and you can spend your time creating the best customer experience instead of correcting errors.
The key benefits of using Perfion PIM for ecommerce:
- Rapid importing and processing of supplier data.
- Easy enrichment of product information from suppliers.
- Fast language versioning of product texts.
- Full control of how information is categorized and displayed in the online store.
- Advanced search and filtering.
- Efficient handling of product images, videos and other media types.
- Easy distribution of updated product data to Amazon, Google Shopping, etc.
Perfion PIM gives you:
Product display on the customer’s terms
With Perfion, you can create dedicated assortments and hierarchies in the form of menus and categories, making it easy for your customers to find what they are looking for.
You also have the option of tying products together in bundles and showing related products that increase your additional sales.
Great product presentations in your online store
Your product presentation determines whether or not you receive the order. This requires high-quality product photos and video as well as detailed descriptions of features, specifications and relevant metadata.
For example, you will have:
- High-quality photos and videos.
- The possibility of viewing photos in a larger, more detailed view.
- Detailed product descriptions and technical information for customers to compare.
- Availability and delivery times.
- Related products.
- Maintenance manuals, certificates, etc.
How to choose the right PIM system
for your online store
In this guide we take you through the five steps to selecting the right Product Information Management solution for your online store - what you should emphasize and which pitfalls you should avoid. Download here.
A CMO’s guide to e-commerce success with PIM
Learn how marketing can:
- Shorten time-to-market times in e-commerce
- Easily add several languages to the online store and other channels
- Ensure uniform branding across all of the channels
- Provide online store customers with perfect product data.
Ready for B2B e-commerce?
Get concrete advice on how to clean up your product information and read about the six things you need to manage in order to succeed with B2B e-commerce. Download here.
How you prepare yourself for Amazon
Start by making a strategy for what you will do when Amazon comes to your market. This guide will prepare you to hit the ground running. Download here.
TEST:
Is your product data ready for B2B
e-commerce?