Perfion integration with Google Shopping
Manage and record all product information in the Perfion Product Information Management (PIM) System and synchronize your data with Google Shopping.
The Perfion-Google Shopping Connector is the perfect solution for central Product Information Management and seamless integration in your Google Merchant Center. It is your gateway to the Google Shopping environment.
Product data, such as product variants, images, categories or product descriptions, is transferred quickly to Google Shopping ensuring the best customer experience.
It is set up in a couple of hours and can subsequently be used to gain new customers with the marketing opportunities provided by Google.
Central product data management for Google Shopping with Perfion
Benefit from central data management for your products and significantly reduced maintenance work. Thanks to the seamless and automated transfer of the data, you will only have to maintain product information in the Perfion PIM system in the future.
Perfion PIM and Google Shopping – a strong team
With the PIM system from Perfion and Google Shopping, you can rely on two high-performance solutions in e-commerce.
The Perfion PIM system offers companies the ideal solution for managing complex product structures or for communication in multiple languages across a number of channels. Perfion therefore offers a central, reliable source for all your product information.
With Google Shopping, you benefit from a powerful tool to make your products available for a wider audience of customers across various Google services, get holistic reports to understand how you’re doing across your programs linked to Merchant Center and find actionable insights on pricing, merchandising and more to drive your business strategy.
Overview of functions
- Seamless integration in your existing systems
- Transfer of product data, including hierarchies, variants, images, documents, and categories
- Automated synchronization of your product information and master data
Central data management
Product master data is managed and maintained and new information added in one location
Information losses are reduced thanks to standardized information on all systems
More compact processes
Central data management reduces manual work steps and saves time
The Perfion e-commerce API enables the Perfion-Google Shopping connection to be adapted to your individual requirements
Only two systems are required:
- Perfion PIM solution with the e-commerce API
- Google Merchant Center account (free)