Perfion fits as if it was tailored to our company

Georg Jensen is one of the best known global brands of luxurious jewelry,
watches and gifts. They are represented in more than 12 countries, through
their international retail network of more than 100 shops.

The Challenge

At Georg Jensen, the annual production of their main pricelist catalog with several thousand item numbers and 2 additional news pricelists have been a growing challenge.
The catalogs contain descriptions, specifi c details as well as photos of their products - and of course prices. Furthermore it's very important with a varied and engaging layout of the catalogs with unique placement and enhancement of selected items. Since Georg Jensen is an international company, all of their catalogs are created in 3 main languages and prices in 8 different currencies. This makes it quite an involved production with many variables and variants. There are quite a few things to coordinate, and plenty of possibilities for errors when preparing currencies, languages and news through all steps of the process.

Saving at least 75 %

Perfion has proven to be the perfect solution for us. Already the first year we have been able to free up 75 % of the time we used to spend internally in the pre production of our many catalog variants - which amounts to app. 125.000 $ as opposed to a manual process. Now that the system has been used to produce the entire line of catalogs once, we expect to be able to free up even more time, perhaps as much as 95% compared to previously. This is a very noticeable improvement, which means that we are freeing up some of our most expensive resources to do new and more creative tasks, says Marketing Manager, Nina Bræstrup, Georg Jensen.